Video 12 – b-roll
(edit alert)

it’s ok to engage & entertain your audience.

Your creative toolbox is starting to fill up more than an aisle at Home Depot, but there’s still room so we’re here to add as much as we can while we have you. You have viewers watching your videos and not immediately scrolling past them, but can you keep their attention? This course is about adding that extra something to keep people entertained.

B-ROLL shots are secondary shots that accompany your main storyline. Sure you can have someone’s face on the screen the whole time, but to create a full story you can add other elements. With video you have the chance to show your viewers what you’re talking about and splice it throughout your message. In addition to that, B-roll is a great Band-Aid to cover up mistakes and seamlessly cut together two different shots. Let’s talk about it.